Can You Think of a Worse Brand Name?

For all those Orange and T-Mobile customers around the UK who will have to get use to the imminent new brand name for their mobile phones, could you think of a worse brand name for a mobile phone network than ‘Everything Everywhere’?

It is a brand that is sure going to attract some micky taking, especially when you have broken down on the side of the road with no signal, everything everywhere? … or maybe something sometimes may be more fitting. I am sure they know best!

A strange name and a strange re-branding move that will sure run into millions of pounds, but we have to wish them good luck with the move. Hopefully they will have more luck with their new branding than Royal Mail and the Insignia brand a few years back.

Maybe this was the reason why Orange exercised their rights in the small print of their monthly contract customers and increased their tariffs by 4.34% two weeks back?